Tourmie took part in Short Stay Athens Conference 2026, the leading short-term rental conference in Greece, held on February 19–20 at the DAIS Events Hall in Athens.

Organized by Stama Greece, the conference brought together public-sector representatives, international platforms, technology companies, proptechs and property managers, reflecting a market that is entering a new phase of maturity with greater transparency, professionalism and strategic direction.

For the first time, the event opened with Stama Elite, an exclusive gathering for industry decision-makers, where participants engaged in structured discussions in small groups, strengthening high-level networking and meaningful dialogue across the sector.

Key Takeaways from the Conference

📊 The real picture of the market

Data presented by analytics companies confirmed the strong momentum of the Greek short-term rental market:

• Greece is approaching its position as the 6th largest short-term rental market in Europe
• More than 130,000 active listings
• Supply reached a historic high of around 160,000 listings in 2025

According to data shared by AADE representatives, 116,000 properties with an AMA number recorded at least one booking in 2025, indicating that the active market is smaller than previously estimated. Since the registry launched, 358,115 AMA numbers have been issued, corresponding to 238,600 properties.

Overall, the data points to a more mature market with clearer visibility of real activity.

🌍 Strong demand & outlook for 2026

International demand remained strong throughout 2025, with peak periods reaching nearly 1 million more overnight stays compared to 2019.

Trends by destination:

• Crete & Corfu: Growth in occupancy and ADR
• Athens: Signs of stabilization
• Mykonos: Price correction close to -15%

Early bookings for summer 2026 are already stronger:

• July: +16%
• August: +11%

Major events in Athens are also driving short-term demand spikes, with booking increases of 40–80% around specific dates.

The structure of demand remains highly international:

• ~90% of bookings come from abroad
• The US market continues to grow
• Germany remains stable
• France shows slight decline

🤖 Technology & AI: the next five years

The second day focused on technology and artificial intelligence.

Solutions presented covered the entire value chain:

• Pricing automation
• Guest communication
• Operational excellence
• Distribution optimization

The shared outlook from tech companies was clear:
The next five years will be defined by full AI integration across operations, aiming to:

• Reduce costs
• Increase revenue per booking
• Improve guest experience
• Unlock new revenue streams through services and partnerships

Read more at bnbnews.gr.

Tourmie at Short Stay Athens Conference 2026

Tourmie once again had a strong presence at the conference, showcasing how technology, automation and personalization can transform hospitality and simplify the daily operations of property managers.

The Digital Guide of Short Stay Athens Conference 2026

As the event’s Digital Experience Partner, Tourmie created a fully interactive digital guide designed specifically for the conference.

Through the guide, attendees could:

• Explore the program in real time
• Discover speakers and exhibitors
• Navigate the venue
• Organize their conference schedule

Participants also had access to real-time translation of the talks, making the event more accessible and multilingual. The digital guide enhanced the overall attendee experience and strengthened the connection between the event and its visitors.

Tourmie’s Participation

Tourmie played an active role in the conference program through a workshop, a presentation and a panel discussion, highlighting both the technological and human side of modern property management.

• WORKSHOP

“Property Manager Mental Health: Building resilience in a high-pressure environment”

Tourmie’s workshop stood out as one of the most talked-about sessions of the event, addressing a rarely discussed topic in the industry: the mental load of property managers.

The session explored:

• constant availability and pressure
• managing difficult guests
• burnout and emotional fatigue
• building resilient teams

The strong response from the audience showed that sustainable growth in hospitality also depends on the wellbeing of the people behind each property.

• Presentation

“Designing the guest journey that wins in 2026”

In its presentation, Tourmie demonstrated how successful hosts are no longer just managing bookings — they are designing experiences.

Key highlights included:

• the modern guest journey (before, during and after the stay)
• automation strategies
• revenue growth through services and personalization

During the session, Tourmie introduced for the first time its new tool:

AI Guest Assistant, an intelligent AI-powered assistant that improves guest communication, reduces operational workload and enhances the overall stay experience.

The presentation reinforced that the guest journey is now one of the strongest competitive advantages for any property.

• PANEL

“The vision of tech companies for the next five years”

Tourmie also joined a strategic panel with leading tech companies, discussing how technology will shape the future of short-term rentals.

The discussion focused on:

• AI integration across operations
• automation
• revenue growth through services
• building a smarter hospitality ecosystem

Tourmie emphasized that the next phase of the industry will belong to professionals who invest in tools that save time, improve experience and generate consistent revenue.

Special Offer for Attendees

Short Stay Athens Conference 2026, Tourmie is offering a special promotion for attendees until March 20, 2026, using code SSC26:

See you next year

Tourmie’s presence at Short Stay Athens Conference 2026 confirmed its active role in the next phase of the industry: a market that is more mature, more technological and more human.